Main Article Content
Abstract
This study analyzes the factors that influence visitors' willingness to pay for efforts to preserve the Kuala Langsa Mangrove Forest and analyze the magnitude of the value of visitors' willingness to pay for efforts to preserve Kuala Langsa Mangrove Forest tourism. This research is quantitative research. The type of data used in this research is primary data. There is a relationship between the independent variable and the dependent variable in multiple regression so that a formula is obtained Y = -1.238 + 0,330X1 + 0,219X2 + 0,073X3+ 0.214X4+ e then it is known that the determination value is R2 = 0.900. This means that 90% of willingness to pay can be explained by the independent variables, namely education level, income, frequency of visits and environmental knowledge simultaneously. The findings of this research can support the development of more effective environmental education programs to increase public awareness. In an economic context, this information can be the basis for optimizing income from Mangrove Forest tourism by adjusting facilities and activities to the preferences and financial capabilities of visitors who have a high Willingness to Pay Analysis.
Keywords
Article Details
References
- A, F. (2014). Valuasi Ekonomi dan Penilaian Kerusakan Sumber Daya Alam dan Lingkungan. IPB Press.
- Ajzen, I. and Driver, B. . (1992). Contingent value measurement: On the nature and meaning of the willingness to pay. Journal of Consumer Psychology,.
- Budiman, I., Kamal, S., Tarlis, A., Ekonomi, F., Langsa, I., & Langsa, K. (2020). The Strategy of the Langsa City Government in Developing Halal Tourism Objects Rangking Wisata Halal Versi Global Muslim Travel Index 2019. Jurnal Samudra Ekonomi Dan Bisnis, 11(28), 16–28.
- Daini, R., Mastura, I., Ekonomi, F., Islam, B., & Langsa, I. (2020). the Effect of Capital and Land Area on Income of Coffee Farmers in Lewa Jadi Village, Bandar District, Bener Meriah Regency. Journal Of Islamic Accounting Research, 2(2), 136–157. https://benermeriahkab.bps.go.id
- Ghazali. (n.d.). Analisis Multivarite.
- Hasbiah, A. W., Rochaeni, A., & Sutopo, A. F. (2018). Analisis Kesediaan Membayar (Willingness To Pay) Dan Kesediaan Untuk Menerima Kompensasi (Willingness To Accept) Dari Keberadaan Tempat Penampungan Sementara Ciwastra Dengan Contingent Valuation Method. Infomatek, 20(2), 107. https://doi.org/10.23969/infomatek.v20i2.1211
- I Gade, P. (2009). Pengantar Ilmu Pariwisata (1st ed.). Andi, Yogyakarta.
- Kismawadi, E. R., Muddatstsir, U. dwi Al, & Sawarjuwono, T. (2018). Accountability and Inovative Financial Reporting to the Mosque. The International Journal of Organizational Innovation, 10(4), 111–120.
- Kuncoro, M. (2009). Metode Riset Untuk Bisnis& Eknomi.
- Ma’arif, S. (2020). Review Wisata Hutan Mangrove Langsa, Lokasi, Alamat, Harga Tiket, Dan Keindahan.
- Maya. (2017). “Hubugan Pemanfaatan Gadget Dengan Prestasi Belajar Siswa Kelas V Sekolah Dasar. Jurnal Pemikiran Dan Penegembangan, 05, 02.
- Nurjannah, C. (2020). Keabsahan perjanjian antara pemerintah kota langsa dengan pt. pelabuha - ETD Universitas Samudra.
- Pratiwi, N. K. (2017). Pengaruh Tingkat Pendidikan, Perhatian Orang Tua, Dan Minat Belajar Siswa Terhadap Prestasi Belajar Bahasa Indonesia Siswa Smk Kesehatan Di Kota Tangerang. Pujangga, 1(2), 31. https://doi.org/10.47313/pujangga.v1i2.320
- Rahmawati, C. (2014). Analisis Willingness To Pay Wisata Air Sungai Pleret Kota Semarang.
- WWF Gelar Seminar Internasional Mangrove di Langsa Akhir Juli Ini - Serambinews.com. (n.d.).