Article Sidebar

Submitted
Jul 29, 2023
Accepted
Aug 31, 2023
Published
Sep 1, 2023
Download
PDF
Statistic
Read Counter : 216 Download : 175

Downloads

Download data is not yet available.

Main Article Content

Abstract

The objective of this study is to evaluate the influence of pricing, product quality, and innovation on consumer purchasing intention within the specific setting of the Syar'I Collection & Parfum Business in Riau. The major data utilised in this study is derived from questionnaire replies. The data were acquired through documentation approaches employing structured questionnaires. This study centres on individuals who engage with Syar'I Collection and Perfume Enterprises. The researchers employed incidental sampling methods to choose participants. The research findings indicate a significant impact of pricing on customer purchasing behaviour within the Syar'I Collection and Perfume industry. This suggests that the implementation of price reductions by Syar'I Collection and Parfum Business companies is likely to enhance consumer inclination towards product purchases. Furthermore, this study elucidates a robust correlation between the quality of products and the level of consumer purchasing interest within the Syar'I Collection and Perfume industry. The findings indicate a positive relationship between the enhancement of product quality by Syar'I Collection and Parfum Business companies and the growing inclination of consumers to make investments in these products.  This study provides empirical evidence that highlights the significant influence of product innovation on customer purchasing behaviour within the Syar'I Collection and Perfume Business industry. This statement elucidates that the heightened focus on inventive product offerings by Syar'I Collection and Parfum enterprises has resulted in a surge in consumer enthusiasm in procuring these products.

Keywords

Product quality price, innovation, buying interest

Article Details

How to Cite
Ramadhani, A. S., & Hayati, I. (2023). Determinants of Consumer Buying Interest. J-EBIS (Jurnal Ekonomi Dan Bisnis Islam), 8(1). https://doi.org/10.32505/j-ebis.v8i1.6822

References

  1. Alamsyah, T., Nurhayati, R., & Asmarani, Y. (2018) ‘Pengembangan produk olahan gula aren berbasis inovasi dan kreativitas untuk meningkatkan pendapatan masyarakat petani gula aren di Kecamatan Bangkinang, Kabupaten Kampar’, Jurnal Agribisnis dan Pengembangan Wilayah, 2(2), pp. 88–96.
  2. Daulay, R., Handayani, S. and Ningsih, I. P. (2021) ‘Pengaruh Kualitas Produk, Harga, Store Atmosphere dan Sales Promotion Terhadap Impulse Buying Konsumen Department Store di Kota Medan’, Prosiding Konferensi Nasional Ekonomi Manajemen dan Akuntansi (KNEMA), 1, pp. 1–14.
  3. Farid and Yanti (2018) ‘PERBEDAAN E-WOM KUALITAS INFORMASI, KREDIBILITAS INFORMASI, KEGUNAAN INFORMASI, DAN ADOPSI INFORMASI ANTARA MEDIA SOSIAL DAN SITUS BELANJA PADA NIAT PEMBELIAN PRODUK FASHION’, Jurnal Manajemen dan Inovasi, 9(47–59).
  4. Farisi, S. (2018) ‘Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Adidas Pada Mahasiswa Universitas Muhammadiyah Sumatera Utara’, in Prosiding The National Conference on Management and Business (NCMAB), pp. 690–705.
  5. Gultom, D. K. D. K. (2017) ‘Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Serta Dampaknya Pada Loyalitas Konsumen Handphone Blackberry Pada Mahasiswa Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara’, Jurnal Ilmiah Kohesi, 1(1), pp. 81–94.
  6. Hanifa. Y. (2014) ‘Pengaruh Promosi dan Harga Terhadap Minat Beli Perumahan Obama PT. Nailah Adi Kurnia’, Jurnal Ilmiah Manajemen & Bisnis, 14(2), pp. 135–143. Available at: http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/182/126.
  7. Kotler, P, & Keller, K. (2016) Marketing Management.
  8. Kotler, & K. (2008). (2008) Manajemen Promosi. Edisi Ketiga belas.
  9. Lesmana, T., & Nasution, A, F. (2018) ‘Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen (Studi Kasus pada Alfamart di Kota Medan)’, Prosiding Seminar Nasional Vokasi Indonesia, 1(1), pp. 83–88.
  10. Nasution, A. H., Noer, B. A., & Suef, M. (2009) ‘Entrepreneurship Membangun Spirit Teknopreneurship.’
  11. Rini, A., Isna, A. and Rahman, L. R. (2019) ‘Pengaruh Promosi Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Merek Converse’, Akmami: Akuntansi, Manajemen, Ekonomi, 2(2), pp. 204–219.
  12. Sugiyono, S. (2016) Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: PT. Alfabet.
  13. Suryani, T. (2012) ‘perilaku konsumen; implasi pada strategi pemasaran.’
  14. Tjiptono. (2019) ‘Strategi pemasaran prinsip penerapan.’
  15. Utami, R. P. and Saputra, H. (2017) ‘Pengaruh Harga dan Kualitas Produk Terhadap Minat Beli Sayuran Organik di Pasar Sambas Medan’, Manajemen bisnis, 6(1), pp. 44–53.