Article Sidebar

Submitted
Sep 15, 2023
Accepted
Dec 18, 2023
Published
Dec 31, 2023
Download
PDF
Statistic
Read Counter : 800 Download : 524

Downloads

Download data is not yet available.

Main Article Content

Abstract

Technology has an important role in life, and one of them is in the banking world. The technology adopted by banking and useful for providing services to every customer is mobile banking, such as at Bank Syariah Indonesia, namely BSI Mobile. This research aims to determine the effect of convenience, features, and benefits on customer satisfaction with BSI mobile users in Ilir Barat I, Palembang City. The data analysis method used is a quantitative method with data analysis techniques using multiple linear regression equations. Data collection used a questionnaire with a sample size of 75 respondents. The research results showed that the variables of convenience, features, and benefits partially and simultaneously influence customer satisfaction with BSI Mobile users in Ilir Barat District, Palembang City.


 

Keywords

Convenience Features Benefits Customer Satisfaction

Article Details

How to Cite
Zulkarnain, M., Aurantia Marina, Nur Jumriatunnisah, & Nurul Ilma Hasana Kunio. (2023). Pengaruh Kemudahan, Ketersediaan Fitur Dan Manfaat Terhadap Kepuasan Nasabah Pengguna Bsi Mobile Di Kecamatan Ilir Barat Kota Palembang. J-EBIS (Jurnal Ekonomi Dan Bisnis Islam), 8(2), 267-284. https://doi.org/10.32505/j-ebis.v8i2.7036

References

  1. Amah, N., Maghfiroh, A. K., & Ayera, A. (2019). Determinant of Customer Loyalty at Bank Syariah Indonesia. International Journal of Economics, Business and Accounting Research (IJEBAR), 3(4), 527–542. https://jurnal.stie-aas.ac.id/index.php/IJEBAR
  2. Amanullah, B. (2014). Pengaruh Persepsi Manfaat, Kemudahan Penggunaan dan Kepercayaan terhadap Sikap Positif BCA (Survey pada Nasabah Bank BCA Semarang). Universitas Diponegoro.
  3. Ati, A., Shabri, M., Azis, N., & Hamid, A. (2020). Mediating the effects of customer satisfaction and bank reputation on the relationship between services quality and loyalty of islamic banking customers. Malaysian Journal of Consumer and Family Economics, 25, 28–61.
  4. Badaruddin, & Risma. (2021). PENGARUH FITUR LAYANAN DAN KEMUDAHAN TERHADAP MINAT MENGGUNAKAN MOBILE BANKING (Studi Pada Masyarakat Desa Rantau Rasau Kecamatan Berbak) THE INFLUENCE OF SERVICE FEATURE AND EASE OF USE ON INTEREST OF USING MOBILE BANKING (Study on the Village Community . Telanaipura Jambi, 1(1), 36122.
  5. Daud, R. O., Tulung, J. E., Gunawan, E. M., & Program, M. (2019). Delivering Service Convenience To Enhance Customer Satisfaction: Quantitative Analysys on Shopee. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(4), 5674–5683.
  6. Ferdinand, A. (2014). Metode Penelitian Manajemen (Edisi 5). UNDIP Press.
  7. Hartono, J. (2019). Analisis dan Desain Sistem Informasi: Pendekatan Terstruktur Teori Dan Praktek Aplikasi Bisnis. Andi.
  8. Hasan, A. (2018). Marketing. Media Presindo.
  9. Iqbal, J., Heriyani, H., & Urrahmah, I. (2021). Pengaruh Kemudahan dan Ketersediaan Fitur terhadap Penggunaan Mobile Banking. Global Financial Accounting Journal, 5(2), 25. https://doi.org/10.37253/gfa.v5i2.6001
  10. Kambali, M. (2020). Analisa Faktor-Faktor Yang Mempengaruhi Keputusan Nasabah Untuk Menggunakan Jasa Bank Syariah Mandiri (Studi Kasus Pada Nasabah Bank Syari’ah Mandiri Gresik). Al Iqtishod: Jurnal Pemikiran Dan Penelitian Ekonomi Islam, 8(1).
  11. Nisa, F; Rozza, S;Muchtar, A. M. (2020). Peran Public Relations, Kepercayaan, Dan Persepsi Kemudahan Dalam Mendorong Minat Bertransaksi Menggunakan Mobile Banking (Studi Kasus Pengguna Mobile Banking Bni Syariah Di Kota Depok). Account, 7(1).
  12. Rahmawati, I., Sa’adah, L., & Ningrum, E. F. (2022). Analisis Pengaruh Penggunaan E-Banking Dan Fitur Produk Terhadap Kepuasan Nasabah Bank Rakyat Indonesia Di Kecamatan Jombang. JPEK (Jurnal Pendidikan Ekonomi Dan Kewirausahaan), 6(2), 406–419. https://doi.org/10.29408/jpek.v6i2.6976
  13. Rambe, J. H., & Hasibuan, K. A. P. (2022). Pengaruh Kemudahan dan Manfaat Mobile Banking Terhadap Kepuasan Mahasiswa Jurusan Perbankan Syari’ah UIN Sumatera Utara. EL MUDHORIB : Jurnal Kajian Ekonomi Dan Perbankan Syariah, 3(1), 50–59. https://doi.org/10.53491/elmudhorib.v3i1.437
  14. Subagyo, A. (2018). Marketing in Business. Mitra Wacana Media.
  15. Sugiyono. (2017). Metode Penelitian Kualitatif dan Kuantitatif. Alfabeta.
  16. Ulfanazirah, Ashal, F. F., & Ridha, I. R. (2022). Pengaruh Ketersediaan Fitur Dan Persepsi Risiko Terhadap Minat Nasabah Menggunakan Mobile Banking Pada Bank Syariah Indonesia Kantor Cabang Pembantu Ulee Kareng. Journal of Sharia Economics, 3(2), 215–233. https://doi.org/10.22373/jose.v3i2.2105
  17. Widianingrum, K. (2021). Pengaruh Manfaat, Kemudahan dan Fitur Layanan terhadap Minat Nasabah Menggunakan Mobile Banking Bank Syariah dan Dampaknya terhadap Kepuasan Nasabah. UIN Syarif Hidayatullah Jakarta.

DB Error: Unknown column 'Array' in 'where clause'