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Submitted
Oct 27, 2021
Accepted
Dec 31, 2021
Published
Dec 31, 2021
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Abstract
This study was conducted with the aim of analyzing the effect of e-wom and perceived value on purchasing decisions at the Shopee online store for consumers in Langsa City. The study used primary data sourced from research questionnaires. The study used a sample of 96 people with data analysis methods using multiple linear regression equations, t test, F test and R2 test. The results of the study show that e-wom and perceived value have a positive and significant effect on purchasing decisions made by consumers at the Shopee online store.
Keywords: e-wom; value perception, purchase decision, Shopee
Keywords
e-wom; value perception, purchase decision, Shopee
Article Details
How to Cite
Zulkarnain, M. (2021). EFFECT OF E-WOM AND PERCEIVED VALUE ON PURCHASE DECISIONS. IHTIYATH : Jurnal Manajemen Keuangan Syariah, 5(2). https://doi.org/10.32505/ihtiyath.v5i2.3422
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