Main Article Content
Abstract
Raya Hidroponik Muria is trying to increase buying interest in its hydroponic vegetables, but in reality there are certain groups who have not reached hydroponic vegetable products because of a lack of awareness about the environment and health. In addition to the high price of hydroponic vegetables and production that is difficult to access, it is still a problem for consumers. The purpose of this research is to empirically interpret the effect of green product, price, location on consumer buying interest Raya Hydroponics Muria. The population in this study were consumers Raya Hydroponics Muria Kudus, with the technique used in sampling in the form of incidental sampling and using a convenience sampling approach because the population size was unknown, so that the sample in this study was obtained by 100 respondents. The type of research used is field research with a quantitative approach the hypothesis that has been carried out through multiple linear regression analysis using SPSS 21.0. The results show that product has an effect on consumer buying interest, price has an effect on consumer buying interest, location has an effect on consumer buying interest and green product, price, location together influence consumer buying interest in Raya Hydroponic Muria.
Keywords
Article Details
References
- Bangun, P. A. (2020). Hubungan Antara Marketing Mix Dengan Keputusan Pembelian Sayuran Hidroponik Di Kios Granari Fresh Semarang Relationship Between Marketing Mix With the Decision of Purchasing Hydrophonic Vegetabels in Kios Granari Fresh Semarang. Jurnal Ilmu-Ilmu Pertanian, 14(1).
- Ermiati, C. (2021). Minat Beli Konsumen Terhadap Sayuran Organik Pada Pasar Tradisional Ditinjau Dari Persepsi Harga Dan Sikap Konsumen (Studi Pada Pasar Sambas Medan). Tirtayasa Ekonomika, 16(2). https://doi.org/https://doi.org/10.35448/jte.v16i2.10324.
- Ghazali, I. (2017). Model Persamaan Struktural : Konsep dan Aplikasi dengan Program AMOS 24 Update Bayesian SEM. BP UNDIP.
- Karsono, L. D. P., Cahya, B. T., & Choridah, N. (2023). Consumer Purchasing Intention In The Marketplace Based On The Use Of Vouchers, Pay Later, Flash Sale, And Cash On Delivery (COD). At-Tijaroh: Jurnal Ilmu Manajemen Dan Bisnis Islam, 9(51), 106–117.
- Nurtjahjadi, E., & Budianti, F. (2023). Pengaruh Green Product dan Persepsi Harga terhadap Minat Beli Produk Tupperware . Jurnal Akuntansi, Keuangan, Dan Manajemen, 4(3 SE-Articles), 195–207. https://doi.org/10.35912/jakman.v4i3.1888
- Prihtanti, R. D. S. and T. M. (2019). Analisa Permintaan Sayuran Hidroponik Di Pt. Hidroponik Agrofarm Bandungan. Agrilan : Jurnal Agribisnis Kepulauan, 7(6). https://doi.org/https://doi.org/10.30598/agrilan.v7i2.906.
- Purnamawati, N. L. A., Mitariani, N. W. E., & Anggraini, N. P. N. (2020). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Persepsi Harga Terhadap Minat Beli Ulang Di Bandung Collection Kecamatan Kuta Utara, Badung. ISSN 2502-3632 (Online) ISSN 2356-0304 (Paper) Jurnal Online Internasional & Nasional Vol. 7 No.1, Januari – Juni 2019 Universitas 17 Agustus 1945 Jakarta, 53(9), 1689–1699. www.journal.uta45jakarta.ac.id
- Putra, D. R., & Prasetyawati, Y. R. (2022). PENGARUH GREEN PRODUCT TERHADAP MINAT BELI ULANG KONSUMEN MELALUI GREEN ADVERTISING (Studi Terhadap Konsumen Starbucks). Jurnal Manajemen Pemasaran, 15(2 SE-), 69–74. https://doi.org/10.9744/pemasaran.15.2.69-74
- Rizkiana, R., & Karsono, L. D. P. (2023). Co-Branding Serum Azarine X Marvel Terhadap Purchase Intention. Jebisku: Jurnal Ekonomi Dan Bisnis Islam IAIN Kudus, 1(3), 343–360.
- Salim, H. (2019). Penelitian Pendidikan. Kencana.
- Santoso, I., & Fitriani, R. (2016). GREEN PACKAGING, GREEN PRODUCT, GREEN ADVERTISING, PERSEPSI, DAN MINAT BELI KONSUMEN. Jurnal Ilmu Keluarga & Konsumen, 9(2 SE-Articles), 147–158. https://doi.org/10.24156/jikk.2016.9.2.147
- Saputra, R. P. U. and H. (2017). Pengaruh Harga Dan Kualitas Produk Terhadap Minat Beli Sayuran Organik Di Pasar Sambas Medan. Niagawan, 6(2). https://doi.org/https://doi.org/10.24114/niaga.v6i2.8334.
- Sari, G. L. (2022). Pengaruh Harga, Promosi Dan Green Product Terhadap Keputusan Pembelian Sayuran Hidroponik Darul Qur’an Bengkel. Journal of Law, Social and Humanities, 1(1).
- Sugiyono. (2018). Metode Penelitian Manajemen. In Alfabeta. Alfabeta.
- Supardi. (2005). Metodologi Penelitian Ekonomi & Bisnis. UII Press.
- Taan, H., Manajemen, J., & Ekonomi, F. (2021). Kemudahan Penggunaan dan Harga … 89 e. Journal Ekonomi Bisnis Dan Akuntansi, 8(1), 89–96.
- Tampi, B. C., Murni, S., & Saerang, I. S. (2021). Pengaruh Strategi Bauran Pemasaran Terhadap Minat Beli Ulang Produk Geprek Bensu Manado the Influrnce of Marketing Mix Strategy on Buyback Intention of Geprek Bensu Manado Products. Jurnal EMBA, 9(3), 1808–1818.
- Tania, A. E., Hermawan, H., & Izzuddin, A. (2022). Pengaruh Lokasi Dan Harga Terhadap Minat Beli Konsumen. Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi Dan Pelayanan Publik, 9(1), 75–84. https://doi.org/10.37606/publik.v9i1.258
- Wiludjeng, N. and. (2020). Persepsi Konsumen Terhadap Sayuran Hidroponik Di Kabupaten Sambas.”.