PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN MUSLIM PADA TOKO SEDIA PEUREULAK ACEH TIMUR

Abstract

This study aims to determine the effect of buying interest to the decision purchasing Muslim clothes on Sedia Toko Peureulak East Aceh. The sample in this study was 96 consumers, and the analysis equipment used simple linear regression equations, partial t-test, correlation coeffi cient, and determination coeffi cient testing. Based on the research results obtained by Y = 10.018 + 0,567X, testing coeffi cient correlation of 0.569, testing the determination coeffi cient 0.324 and testing hypotheses in the obtained tcount > ttable or 6.716 > 1.985 and tsig < 5% or 0.00 < 0.05. Thus the hypothesis of allegedly effect buying interest to decision purchasing Muslim clothes in East Aceh Peureulak Sedia Toko accepted.