Main Article Content
Abstract
This study aims to look at the infl uence of motivation, behavior and understanding of community decisions in choosing islamic banking, this study uses non-probability sampling technique through purposive sampling method with a sample of 84 people, not all populations can be sampled with certain considerations. the results of this study that motivation has a positive and signiï¬ cant effect on people's decisions in choosing Islamic banks, behavior has a positive and signiï¬ cant effect on people's decisions in choosing Islamic banks and understanding has a positive and signiï¬ cant effect on people's decisions in choosing Islamic banks both partially and simultaneously. Based on the coefï¬ cient of determination, it can be concluded that motivation, behavior, and understanding infl uence community decisions by 0.471 or 47.1%, while the remaining 52.9% is infl uenced by other variables not included in this study.