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Abstract

This study aims to look at the infl uence of motivation, behavior and understanding of community decisions in choosing islamic banking, this study uses non-probability sampling technique through purposive sampling method with a sample of 84 people, not all populations can be sampled with certain considerations. the results of this study that motivation has a positive and signiï¬ cant effect on people's decisions in choosing Islamic banks, behavior has a positive and signiï¬ cant effect on people's decisions in choosing Islamic banks and understanding has a positive and signiï¬ cant effect on people's decisions in choosing Islamic banks both partially and simultaneously. Based on the coefï¬ cient of determination, it can be concluded that motivation, behavior, and understanding infl uence community decisions by 0.471 or 47.1%, while the remaining 52.9% is infl uenced by other variables not included in this study.

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How to Cite
febi, febi, Iqbal, M., Hamid, A., & Mastura. (2019). PENGARUH MOTIVASI, PERILAKU DAN PEMAHAMAN TERHADAP KEPUTUSAN MASYARAKAT DALAM MEMILIH BANK SYARIAH DI ACEH TAMIANG. Jurnal Investasi Islam, 4(2), 153-165. https://doi.org/10.32505/jii.v4i2.1372