Main Article Content
Abstract
This study aimed to ï¬ nd out factors that infl uencing costumers loyalty about murabahah ï¬ nancing at Bank Pembiayaan Rakyat Syariah Adeco Langsa and to determine the effects partialy and silmutanously to murabahah ï¬ ancing costumers loyalty. There are factors that infl uencing murabahah ï¬ nancing costumers loyalty including the infl uence of service factors, facility factors, and location factors. This study used the quantitative approach. The total of respondent are 80 costumers. Sampling this study was carried through probability sampling and simple random sampling , rarely the technique of determining to selected sample without regard to the levels in the population. This study used quesioners as many as 20 items questions that were assesed with a likert 1-5 scale and used validity and reliability test. The test of assumptions were, tests of multicollinearity, heteroscedastisitas, normality, linearity then analyzed using multiple regression analysis with the determination test method F test and t test. Base on multiple regression analysis at 5% signiï¬ cance level show that simultaneously service factors, facility factors, and location factors have signiï¬ cant positive effect to murabahah ï¬ nancing costumers loyalty at Bank Pembiayaan Rakyat Syariah Adeco Langsa, and then there are signiï¬ cant positive effect of the facility factors to murabahah ï¬ nancing costumer loyalty and the location also has a signiï¬ cant positive infl uence on murabahah ï¬ nancing costumer loyalty at Bank Pembiayaan Rakyat Syariah Adeco Langsa, facility factor have the most dominant infl uence on murabahah ï¬ nancing costumer loyalty at Bank Pembiayaan Rakyat Syariah Adeco Langsa, with a signiï¬ cance of 0,000 less than 0,05.