ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PEMBIAYAAN MURABAHAH PADA BANK PEMBIAYAAN RAKYAT SYARI’AH ADECO LANGSA

  • febi febi
  • Ndaru Irawadi IAIN Langsa
  • Abdul Hamid IAIN Langsa
  • Zikriatul Ulya IAIN Langsa
Keywords: service, facility, place, customer loyalty

Abstract

This study aimed to fi nd out factors that infl uencing costumers loyalty about murabahah fi nancing at Bank Pembiayaan Rakyat Syariah Adeco Langsa and to determine the effects partialy and silmutanously to murabahah fi ancing costumers loyalty. There are factors that infl uencing murabahah fi nancing costumers loyalty including the infl uence of service factors, facility factors, and location factors. This study used the quantitative approach. The total of respondent are 80 costumers. Sampling this study was carried through probability sampling and simple random sampling , rarely the technique of determining to selected sample without regard to the levels in the population. This study used quesioners as many as 20 items questions that were assesed with a likert 1-5 scale and used validity and reliability test. The test of assumptions were, tests of multicollinearity, heteroscedastisitas, normality, linearity then analyzed using multiple regression analysis with the determination test method F test and t test. Base on multiple regression analysis at 5% signifi cance level show that simultaneously service factors, facility factors, and location factors have signifi cant positive effect to murabahah fi nancing costumers loyalty at Bank Pembiayaan Rakyat Syariah Adeco Langsa, and then there are signifi cant positive effect of the facility factors to murabahah fi nancing costumer loyalty and the location also has a signifi cant positive infl uence on murabahah fi nancing costumer loyalty at Bank Pembiayaan Rakyat Syariah Adeco Langsa, facility factor have the most dominant infl uence on murabahah fi nancing costumer loyalty at Bank Pembiayaan Rakyat Syariah Adeco Langsa, with a signifi cance of 0,000 less than 0,05.

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Published
2019-12-19
How to Cite
febi, febi, Irawadi, N., Hamid, A., & Ulya, Z. (2019). ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PEMBIAYAAN MURABAHAH PADA BANK PEMBIAYAAN RAKYAT SYARI’AH ADECO LANGSA. Jurnal Investasi Islam, 4(2), 166-180. https://doi.org/10.32505/jurnal investasi islam.v4i2.1373