ANALISIS MINAT MASYARAKAT MUSLIM MENJADI NASABAH BANK SYARIAH (STUDI KASUS DI GAMPONG PONDOK KEMUNING)

Abstract

The development of sharia banking in Indonesia is currently progressing. This is evidenced by  the  number of  Conventional  Banks  that  started  to  open  the  Sharia  Business  Unit. However, the development of the Sharia  Bank  has  not  been  able  to  influence  the  interest  of  the  community  to  become  a  customer  of  Sharia Bank.  The  condition  occurred  in  Gampong  Pondok   Kemuning   which   all   of   the   people   are   Moslems. However,  people's  interest  in becoming a customer in Sharia Bank is still low. The purpose of this study is to  determine the  system  of  socialization  conducted  by  Islamic  banks  in  Gampong  Pondok  Kemuning and To know the interests of Muslim communities Gampong Pondok Kemuning to become customers in Islamic banks.  This  research  uses  qualitative  approach.  Research  subjects  are  the   people   of   Gampong   Pondok Kemuning.   The   sample   of   this   research   is   10   people   by  using   purposive   sampling   method.   Data collection  techniques  used  were  interviews.  The analytical  method  used  is  qualitative  descriptive  The results  of  the  research  show  that socialization has not been done directly by the bank to the community in Gampong  Pondok  Kemuning,   Approach   and   product   offerings   conducted   by   Bank   Syariah   is   still lacking. The interest of the Gampong Pondok Kemuning community is caused by the socialization, product offerings, knowledge and income obtained by the community.