Section Articles

E-Marketing and Halal Product Assurance

Analysis of The Implementation of UUJPH in Aceh Province
https://doi.org/10.32505/jurisprudensi.v14i2.3955
Ramadhan Razali
Institut Agama Islam Negeri Lhokseumawe
Isra Maulina
isramaulina@iainlhokseumawe.ac.id (Primary Contact)
Institut Agama Islam Negeri Lhokseumawe
Sufrizal
University of Malaya

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Submitted
Mar 21, 2022
Accepted
Dec 29, 2022
Published
Dec 31, 2022
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Abstract

The purpose of this study is to analyze the implementation of UU-JPH in Aceh Province and the extent to which halal product labeling is produced through e-marketing. The type of this research is qualitative research with literature review data collection method. In this study, the authors analyze the implementation of the UU-JPH in Aceh Province and the development of selling halal products through e-marketing. In this study, researchers also discussed the development of halal labeling. The conclusion of this research is that the implementation of UU-JPH in Aceh Province has not been maximized. In addition, in the e-marketing strategy, halal labels are essential to increase people's buying interest

Keywords

E-Marketing UU-JPH Aceh Province

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How to Cite
Razali, R., Maulina, I., & Sufrizal. (2022). E-Marketing and Halal Product Assurance. Jurisprudensi: Jurnal Ilmu Syariah, Perundang-Undangan Dan Ekonomi Islam, 14(2), 116-128. https://doi.org/10.32505/jurisprudensi.v14i2.3955

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