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Submitted
Nov 30, 2021
Accepted
Jan 27, 2022
Published
Feb 6, 2022
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Abstract

This study aims to determine the effect of god consciousness and entrepreneur behavior on sales success in Langsa Town Square. The method used is a quantitative approach. Data was collected using a questionnaire with a sample of 64 respondents and the sampling technique used probability sampling. The data analysis method used is multiple linear regression analysis using SPSS software version 16.0. This study uses a Likert scale measurement. The results of this study are based on a partial test, the god consciousness variable has an effect on sales success with a significant value of 0.002 which is smaller than the value of 0.05. The entrepreneur behavior variable has an effect on business success as indicated by a significant value of 0.000 which is smaller than 0.05. simultaneously, these two variables have a significant effect on business success and the value of R square is 0.739 or 73.9%.

Keywords

God Consciousness, entrepreneur behavior and business success.

Article Details

How to Cite
Safwan, S., Nurjannah, N., & Susanti, R. (2022). Pengaruh God Consciouness dan Karakter Wirausahawan terhadap Keberhasilan Usaha di Langsa Town Square. Lentera, 3(2), 103 - 112. https://doi.org/10.32505/lentera.v3i2.3526

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