Article Sidebar

Download
PDF
Statistic
Read Counter : 82 Download : 73

Downloads

Download data is not yet available.

Main Article Content

Abstract

In 2023, the social networking app Tik Tok is hugely popular. Sustainable development is within reach, and so is personal growth thanks to TikTok. Therefore, they can be very useful in spreading messages that encourage positive behavior change. TikTok campaigns on issues such as global warming, sexual violence, drug addiction, child labor, child and forced marriage, sexism in the workplace, and gender equality. Greater understanding and shifting perspectives can occur. The research intends to offer an analysis of how generation Z uses Tik Tok and #samasamabelajar hashtags to meet their information demands. A qualitative descriptive approach was taken to this investigation. Generation Z is the focus of this investigation into how hashtags on the Tik Tok app are used to fulfill requests for information. Information was collected from interviews with a sample of students at the Faculty of Social Sciences UIN Sumut. The findings reveal, first, that members of Generation Z have a strong preference for using the Tik Tok app. second, the typical content found on Tik Tok which is popular with generation Z. Finally, the information demands of generation Z are met through Tik Tok through #samasamabelajar hashtags. The writing of this article will provide new insights on how to leverage Tik Tok's social media platform for media through hashtags to meet the information needs of Generation Z and help them acquire and share new learning knowledge.

Keywords

social media hashtags information needs

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author who publishes in the At-Tarbawi: Jurnal Pendidikan, Sosial dan Kebudayaan ISSN: 2086-9754 (Print), 2086-9754 (Online) agrees to the following terms:

Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution 4.0 International License. License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

Read more about the Creative Commons Attribution-ShareAlike 4.0 Licence here: https://creativecommons.org/licenses/by-sa/4.0/.

Gambar terkait

References

  1. Andriyanti, Eka, & Farida, Siti Ning. (2022). Pengaruh viral marketing shopee affiliate, kualitas produk, dan harga terhadap minat beli konsumen shopee Indonesia (studi pada generasi z pengguna tiktok di Sidoarjo). Forbiswira Forum Bisnis Dan Kewirausahaan, 11(2), 228–241. https://doi.org/10.35957/FORBISWIRA.V11I2.2237
  2. Anisa, Meylani, Putri, Reyna Nadya, Regina, Yonika, & Nugraha, Dadan. (2022). Pengembangan media tiktok pada mata pelajaran IPS perubahan sosial budaya sebagai modernisasi bangsa di Sekolah Dasar. Jurnal Basicedu, 6(4), 6998–7006. https://doi.org/10.31004/BASICEDU.V6I4.2982
  3. Bulele, Yohana Noni. (2020). Analisis fenomena sosial media dan kaum milenial: studi kasus tiktok. Conference on Business, Social Sciences and Innovation Technology, 1(1), 565–572. Retrieved from https://journal.uib.ac.id/index.php/cbssit/article/view/1463
  4. Darmawan, Syaifudin Latif. (2018). Promoting student’s explicit informastion skill in reading cemprehension through graphic organizers. PREMISE JOURNAL:ISSN Online: 2442-482x, ISSN Printed: 2089-3345, 2(2). https://doi.org/10.24127/PJ.V2I2.684
  5. Dewa, Chriswardana Bayu, & Safitri, Lina Ayu. (2021). Pemanfaatan media sosial tiktok sebagai media promosi industri kuliner di Yogyakarta pada masa Pandemi Covid-19 (studi kasus akun tiktok javafoodie). Khasanah Ilmu - Jurnal Pariwisata Dan Budaya, 12(1), 65–71. https://doi.org/10.31294/KHI.V12I1.10132
  6. Drakel, Wahyuni Januarti, Pratiknjo, Maria Heny, & Mulianti, Titiek. (2018). Perilaku mahasiswa dalam menggunakan media sosial di Universitas Sam Ratulangi Manado. HOLISTIK, Journal of Social and Culture. Retrieved from https://ejournal.unsrat.ac.id/v3/index.php/holistik/article/view/20559
  7. Endarwati, Esti Tri, & Ekawarti, Yuni. (2019). Persepsi mahasiswa Universitas Tribhuwana Tunggadewi Malang terhadap penggunaan aplikasi tiktok. Jurnal Ilmu Sosial Dan Ilmu Politik (JISIP), 7(2). https://doi.org/10.33366/JISIP.V7I2.1432
  8. Endarwati, Esti Tri, & Ekawarti, Yuni. (2021). Efektifitas penggunaan sosial media tiktok sebagai media promosi ditinjau dari perspektif buying behaviors. MANDAR: Management Development and Applied Research Journal, 4(1), 112–120. https://doi.org/10.31605/MANDAR.V4I1.1318
  9. Fadhilah, Fadhilah, & Saputra, Galih Ginanjar. (2021). Pengaruh content marketing dan e-wom pada media sosial tiktok terhadap keputusan pembelian generasi z. INOVASI: Jurnal Ekonomi, Keuangan Dan Manajemen, 2021, 17(3), 505-512. https://doi.org/10.29264/JINV.V17I3.9570
  10. Firdaus, Dhafin, Grayxena, Shelzia, Qonita, Az Zahro, Rakhmawati, Nur Aini, & Hidayat, Rahmat. (2021). Analisis pengaruh tiktok terhadap remaja di bawah umur 18 tahun pada masa Pandemi. Prosiding Seminar Nasional Teknologi Dan Sistem Informasi, 1(1), 10–20. https://doi.org/10.33005/SITASI.V1I1.11
  11. Intania, Elisa, Hyunanda, Velly Flaviani, & Muttaqin, Jejen Zainal. (2022). Analisis penggunaan aplikasi tiktok pada anak usia dini di masa Pandemi. Widya Komunika , 12(2), 114–124.
  12. Kusuma Rahardaya, Astrid. (2021). Studi literatur penggunaan media sosial tiktok sebagai sarana literasi digital pada masa Pandemi Covid-19. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(2), 308–319. https://doi.org/10.47233/JTEKSIS.V3I2.248
  13. Nasrullah, Rulli. (2017). Etnografi virtual riset komunikasi, budaya, dan sosioteknologi di internet. Https://Repository.Uinjkt.Ac.Id/Dspace/Handle/123456789/47521, 140. Retrieved from https://repository.uinjkt.ac.id/dspace/handle/123456789/47521
  14. Nurin Nabila, Laili, Putra Utama, Fahrizal, Ahya Habibi, Alif, & Hidayah, Ifa. (2023). Aksentuasi literasi pada gen-z untuk menyiapkan generasi progresif era revolusi industri 4.0. Journal of Education Research, 4(1), 28–36. https://doi.org/10.37985/JER.V4I1.113
  15. Pariutari, I. D. A. M., Ardyastika, I. K. G., Putra, P. G. P. D., & Muliana, I. N. (2022). The influence of digitalization pada pendidikan karakter di era generasi z dalam society 5.0. Prosiding Pekan Ilmiah Pelajar (PILAR), 2, 494–504. Retrieved from https://e-journal.unmas.ac.id/index.php/pilar/article/view/4469
  16. Puspianto, Alim, Luqman, Stai, & Surabaya, Hakim. (2022). Peluang dan tantangan media massa di era cyber (perspektif hypodermic needle theory dan uses and gratification theory). An-Nida’ : Jurnal Komunikasi Dan Penyiaran Islam, 10(2), 22–45. Retrieved from http://e-jurnal.stail.ac.id/index.php/annida/article/view/400
  17. Puspitarini, Dinda Sekar, & Nuraeni, Reni. (2019). Pemanfaatan media sosial sebagai medai promosi. Jurnal Common, 3(1), 71–80. https://doi.org/10.34010/COMMON.V3I1.1950
  18. Rahmana, Putri Naning, N, Dhea Amalia Putri, & Damariswara, Rian. (2022). Pemanfaatan aplikasi tiktok sebagai media edukasi di era generasi z. Akademika : Jurnal Teknologi Pendidikan, 11(02), 401–410. https://doi.org/10.34005/AKADEMIKA.V11I02.1959
  19. Ramadhan, Ahmad Fahri, Ramdhani, Muhammad, & Utamidewi, Wahyu. (2022). Pengaruh media sosial tiktok terhadap kebutuhan informasi seks edukasi pada generasi z. JISIP (Jurnal Ilmu Sosial Dan Pendidikan), 6(1). https://doi.org/10.58258/JISIP.V6I1.2849
  20. Ramdani, Nurin Salma, Nugraha, Hafsah, & Hadiapurwa, Angga. (2021). Potensi pemanfaatan media sosial tiktok sebagai media pembelajaran dalam pembelajaran daring. Akademika : Jurnal Teknologi Pendidikan, 10(02), 425–436. https://doi.org/10.34005/AKADEMIKA.V10I02.1406
  21. Rasdin, Rafika, Mulyati, Yeti, & Kurniawan, Khaerudin. (2021). Fenomena tiktok sebagai media komunikasi edukasi. Seminar Internasional Riksa Bahasa, 227–235. Retrieved from http://proceedings.upi.edu/index.php/riksabahasa/article/view/1681
  22. Sa’adah, Ai Nur, Rosma, Ayu, & Aulia, Dea. (2022). Persepsi generasi z terhadap fitur tiktok shop pada aplikasi tiktok. Transekonomika: Akuntansi, Bisnis Dan Keuangan, 2(5), 131–140. https://doi.org/10.55047/TRANSEKONOMIKA.V2I5.176
  23. Soraya, Alia, & Kartika, Tina. (2021). Analisis fenomenologi hashtag# tiktokdoyourmagic terhadap kesadaran berbagi di masyarakat. JSSH (Jurnal Sains Sosial Dan Humaniora), 5(2), 115–122. https://doi.org/10.30595/JSSH.V5I2.9621
  24. Taubah, Miftachul, & Hadi, Muhammad Nur. (2020). Aplikasi tiktok sebagai media pembelajaran maharah kalam. Jurnal Mu’allim, 2(1), 57–65. https://doi.org/10.35891/MUALLIM.V2I1.2201
  25. Toha, Muhamad, & Umisara, Elinda. (2022). Respon mahasiswa terhadap aplikasi tiktok sebagai salah satu media pengembangan media pembelajaran di Universitas Kabupaten Brebes. EDUKATIF : JURNAL ILMU PENDIDIKAN, 4(4), 5607–5616. https://doi.org/10.31004/EDUKATIF.V4I4.3331
  26. Vimala, F. C., Ningsih, M., & Dewi, R. Z. (2022). Pemanfaatan aplikasi tiktok sebagai media edukasi dibidang karir pada akun tiktok Vina Muliana. Urecol Journal. Part H: Social, Art, and Humanities, 1(1), 39–46. https://doi.org/10.53017/UJSAH.51
  27. Wijaya, Novia, Savitri, Lusia, & Utami, Setyo. (2021). Pengaruh penyampaian informasi pada aplikasi tiktok terhadap perilaku konsumtif generasi z. Prologia, 5(2), 267–276. https://doi.org/10.24912/PR.V5I2.10171