Article Sidebar
Downloads
Main Article Content
Abstract
The purpose of research is to know the influence of religiality, quality of service, quality of products to customer loyalty savings at PT. Bank Aceh Branch Helper Darussalam. Sample of this research as much as 100 customers using the formula Slovin with a sample technique is purposive sampling. The type of research used in this study is quantitative. The data used is the primary data obtained by using questionnaires. The results of this study showed that religiusity, quality of service, the product quality is the simultaneous effect on customer loyalty savings at PT. Bank Aceh Branch maid Darussalam. A partial factor of religiusity and quality of service, the culinary products to give positive and significant impact on customer loyalty at PT. Bank Aceh, but one of the variables (product culitas) has a level of Lower influence than the variable religiusisity and quality of service.
Keywords
Article Details
References
- Aliansyah, Teuku., dkk. 2012.
- Pengaruh Dimensi Kualitas
- Pelayanan Terhadap Kepuasan Nasabah Bank Aceh Syariah Cabang Banda Aceh, Jurnal Manajemen Pasca SarjanaUniversitas Syiah Kuala, Vol.1 No.1
- Amir, Machmud. 2010. Bank Syariah kebijakan dan Studi Empiris di Indonesia Jakarta: Erlangga.
- Ancok, D. & Suroso, F. N. 2008.
- Psikologi Islami Solusi Islam Atas
- Problem-Problem Psikologi.
- Yogayakarta: Pustaka Pelajar.
- Ansofino, dkk. 2016. Buku Ajar Ekonometrika. Yogyakarta: Deepublish.
- Arikunto, Suharsimi. 2010. Prosedur penelitian suatu pendekatan
- praktik, Jakarta: Rineka cipta
- Assael, Consumer Behavior and Marketing Action. 2002. edisi3 Boston Massachusset,AS: Kent Published Company,2002
- Bank Aceh. 2019. Bank Aceh SyariahRaih “Top Bumd 2019â€. Melaluihttp://www.bankaceh. co.id.Diaksespadatanggal 15 februari 2019.
- Enge, James,l et al, Prilaku Konsumen Jilid 2 , 1994. Jakarta:Binarupa Aksara.1994
- Farlian, Talbani dan nuraidar. 2017.
- Meretas Reaksi Jalan Panjang Bank Aceh Konversi Syariah. Jurnal Perspektif Ekonomi Darussalam. Volume 3 Nomor
- 1, Maret
- Fuad, Nashori dan Rachmy Diana Mucharam. 2002. Mengembangkan Kreativitas dalam Perspektif Psikologi Islam.Yogyakarta : Menara Kudus
- Hasan, Ali. 2010. Marketing Bank Syariah. Bogor: Ghalia Indonesia
- Hidayat, Rachmat. 2009. Pengaruh Kualitas Layanan, Kualitas Produk Dan Nilai Nasabah Terhadap Kepuasan Dan Loyalitas Nasabah Bank Mandiri.Jurnal Manajemen Dan Kewirausahaan. Vol.11, No. 1, Maret: 59-72.
- Jalaludin, Rahmat. 2003. Psikologi Agama. Jakarta: Raja Grafindo Persada.
- Kartajaya , Hermawan, 2007 Boosting Loyalty Marketing Performance,Jakarta: Markplus Inc dan Bandung: Mizan Pustaka
- Kotler, Philip & Gary Amstrong.
- 2002. Manajemen Pemasaran di
- Indonesia : Analisis, Perencanaan, Implementasidan Pengendalian, Jakarta : Salemba Empat,
- Lupiyoadi, Rambat. 2001. Manajemen
- Pemasaran Jasa. Jakarta: Salemba empat.
- Lupiyoadi, Rambat 2009. Manajemen Pemasaran Jasa, Edisi II. Jakarta: Salemba Empat.
- Nuraini. 2009. Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, Desain Produk, Harga Dan Kepercayaan Terhadap Loyalitas Pelanggan. Skripsi
- Saravanakumar, Effect of service quality on customer loyalty: Emperical Devidance from co- operative bank . Int.J.Bus. Adm Res, Rev. 2, 87-94
- Suhardiyanto. 2001. Pendidikan
- Religiusitas, Jogjakarta: Kanisius
- Tjiptono, Fandy. 1997. Prinsip-prinsip Total Quality Service. Yogyakarta: Andi Offset.
- Tjiptono, Fandy. 2002. Strategi
- Pemasaran. Yogyakarta: Andi.
- Umar. 2001, Rumus Slovin dalam Penentuan Sampel. Jakarta: Kelompok Gramedia
- Wahyu, S. 2015. Analisis Pengaruh Komitmen Pelanggan, Kepercayaan dan Kepuasan Nasabah terhdap Loyalitas Nasabah pada PT Bank Negara Indonesia Kantor Wilayah Semarang. Skripsi.
- Wijaya, Toni. 2011. Manajemen Kualitas
- Jasa. Jakarta barat: PT. Indeks.