Section Articles

Optimization of Digital Marketing for the Development of MSMEs in Aceh: Implementation of Sharia Management Principles

Sufrizal Sufrizal
[email protected] (Primary Contact)
IAIN Langsa, Aceh, Indonesia
Cut Ulfa Nazilah
IAIN Lhokseumawe, Aceh, Indonesia

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Submitted
Mar 5, 2024
Published
Jan 2, 2025
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Abstract

The potential of digital marketing can be utilized by small and medium enterprises (MSMEs) in Aceh to grow rapidly, expand markets, and enhance competitiveness. However, many MSMEs in Aceh are still limited in access to technology and understanding of how to use digital marketing, hindering their business development. The objective of this study is to identify the potential of digital marketing in the development of MSMEs in Aceh and analyze the application of Islamic management principles in digital marketing for MSMEs in Aceh. This article follows a qualitative approach with a literature review type of research, which deeply examines the role of digital marketing and Islamic principles in managing MSMEs. The research findings indicate that digital marketing can improve competitiveness and the development of MSMEs in Aceh, with the application of Islamic management principles supporting business sustainability and enhancing consumer trust. The application of Islamic principles in digital marketing strategies is highly relevant for MSMEs in Aceh, particularly in creating added value and fairness in business.

Keywords

Digital Marketing MSMEs Sharia Management

Article Details

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