Pengaruh sikap, norma subyektif, dan halal image terhadap niat calon nasabah menggunakan produk perbankan syariah pada Bank Negara Indonesia Syariah (BNIS) cabang Lhokseumawe
Keywords:
attitude, halal image, intention, subjective norms
Abstract
This study aims to determine the effect of Attitude, Subjective Norms, and Halal image either partially or simultaneously on the intention of prospective customers to use Islamic banking products at the Bank Negara Indonesia Syariah (BNIS) Lhokseumawe branch and to find out the most dominant factors in influencing prospective customer intentions. The results showed that attitude, subjective norms, and Halal image were simultaneously significant in influencing the intention of prospective customers to use Islamic banking products. Partially each of the Attitude, Subjective Norms, and Halal image variables influence the intention of prospective customers to use Islamic banking products. Attitude variable is the most dominant variable in influencing the intention of prospective customers to use Islamic banking products.
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References
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Ajzen, Icek dan Driver, B.L. (1991) “Prediction of Leisure Participation from Behavioral, Normative and Control Beliefs: An Application of Theory of Planned Behaviorâ€. Leisure Sciences, Vol. 13, 185 – 204
Ajzen, I., & Cote, N, G., (2008), “Attitudes And Attitude Changeâ€, Published in : W. D. Crano & R. Prislin (eds), (pp. 289-311), Psychology Press, New York
Ali, A., Xiaoling, G., Sherwani, M. and Ali, A. (2018), "Antecedents of consumers’ Halal brand purchase intention: an integrated approach", Management Decision, Vol. 56 No. 4, pp. 715-
Birn, Robin J (2000) “The International Handbook of Market Research Technique†In association with the Market Research Society (Kogan Page), London.
Dharmmesta, Basu Swastha (1998) Theory Of Planned Behavior Dalam Penelitian Sikap, Niat, dan Perilaku Konsumen. KELOLA Volume 18 Nomor 7
Ghozali, Imam, 2009. “Aplikasi Analisis Multivariate Dengan Program SPSSâ€, Edisi Keempat, Penerbit Universitas Diponegoro.
Kaakeh, A., Hassan, M. and Van Hemmen Almazor, S. (2019), "Factors affecting customers’ attitude towards Islamic banking in UAE", International Journal of Emerging Markets, https://doi.org/10.1108/IJOEM-11-2017-0502. Emerald Publishing Limited.
Kotler, Philips Dan Gary Amstrong, (2008). “Dasar-Dasar Pemasaranâ€, jilid I, Penerbit PT. Indeks, Jakarta.
Lada, S., Harvey Tanakinjal, G. and Amin, H. (2009), “Predicting intention to choose halal products using theory of reasoned actionâ€, International Journal of Islamic and Middle Eastern Finance and Management, Vol. 2 No. 1, pp. 66-76.
Ma’ruf, Jasman J, (2005) “Riset Perilaku Konsumen (Niat Membeli Melalui Internet)â€, MM-USK, Banda Aceh.
Mowen, Jhon C & Minor, Michael (2001) “Perilaku Konsumenâ€, Jilid 1-2, Jakarta : Penerbit Erlangga
Mohd Suki, N. and Abang Salleh, A. (2016), "Does Halal image strengthen consumer intention to patronize Halal stores?", Journal of Islamic Marketing, Vol. 7 No. 1, pp. 120-132.
Mohd Suki, N. and Abang Salleh, A. (2018), "Mediating effect of Halal image on Muslim consumers’ intention to patronize retail stores", Journal of Islamic Marketing, Vol. 9 No. 2, pp. 338-355.
Peter, J.P., and J.C., Olson (2000), “Consumer Behavior and Marketing Strategyâ€, McGraw-Hill Inc.: Singapore.
Santoso, Singgih, (2006), “Menguasai Statistik di Era Informasi dengan SPSS 14â€, PT. Elex Media Komputindo, Jakarata
Schiffman, L.G. and L.L. Kanuk (2004), “Consumer Behaviorâ€, 7th ed., New Jersey: Prentice Hall International, Inc.
Sigit, Murwanto, (2006) Pengaruh Sikap Dan Norma Subyektif Terhadap Niat Beli Mahasiswa Sebagai Konsumen Potensial Pasta Gigi Close Up. JURNAL SIASAT BISNIS Volume 11 Nomor 1.
Sugiyono. (2013). “Metode Penelitian Kuantitatif, Kualitatif dan R & Dâ€. Alfabeta: Bandung.
Published
2020-12-17
How to Cite
Fuadi, Khairawati, & Munandar. (2020). Pengaruh sikap, norma subyektif, dan halal image terhadap niat calon nasabah menggunakan produk perbankan syariah pada Bank Negara Indonesia Syariah (BNIS) cabang Lhokseumawe. J-EBIS (Jurnal Ekonomi Dan Bisnis Islam), 5(2), 143-155. https://doi.org/10.32505/j-ebis.v5i2.2137
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