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Submitted
May 16, 2024
Accepted
Jun 29, 2024
Published
Jun 30, 2024
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Abstract

This research aims to determine the effect of webform on customer satisfaction with knowledge as a moderating variable. The data analysis method uses quantitative with a questionnaire data source with a sample size of 100 samples. Data analysis uses Moderated Regression Analysis (MRA). The research results obtained a constant value of 2.078 indicating customer satisfaction before being influenced by the webform variable. Then the regression coefficient value of 0.532 The results of the t-test obtained a t-sig value < α5% (0.05), namely 0.000 < 0.05 and it can be stated that web form has a significant effect on customer satisfaction. The MRA test results show that knowledge  is a quasi-moderator or pseudo-moderator variable between the dependent variable customer satisfaction and the independent variable webform.

Keywords

Webform, Customer Satisfaction, Knowledge

Article Details

How to Cite
Zulkarnain, M., Nurul Ilma Hasana Kunio, Marti Utari, Ahmad Ari Gunawan Sepriansyah, & Ade Sukmawati. (2024). Layanan Webform Terhadap Kepuasan Nasabah Dimoderasi Pengetahuan (Studi Pada Nasabah BSI di Kota Palembang). IHTIYATH : Jurnal Manajemen Keuangan Syariah, 8(1), 67-81. https://doi.org/10.32505/ihtiyath.v8i1.8434

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