Section Articles

Determinant Factors of Educational Insurance Demand among Parents in North Padang Lawas Regency

https://doi.org/10.32505/jurisprudensi.v18i1.13577
Ismu Hadi Siregar
ismuh563@gmail.com (Primary Contact)
UIN Sumatera Utara, Medan, Indonesia
Nurul Jannah
UIN Sumatera Utara, Medan, Indonesia
Muhammad Ikhsan Harahap
UIN Sumatera Utara, Medan, Indonesia

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Submitted
Dec 22, 2025
Accepted
Jan 15, 2026
Published
Jan 15, 2026
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Abstract

This study aims to analyze the effects of parents’ income, consumer behavior, long-term planning preferences, perceived benefits of education insurance, and social environment on the demand for education insurance. The research adopts a quantitative approach using a survey method involving 100 respondents who are parents of school-aged children. Data were collected through Likert-scale questionnaires and analyzed using multiple linear regression with the assistance of SPSS. The partial test (t-test) results indicate that all independent variables have a positive and significant effect on the demand for education insurance. Parents’ income shows a t-value of 9.792 with a regression coefficient of 0.329 and a significance level of 0.000. Consumer behavior has a significant effect with a t-value of 4.737, a coefficient of 0.199, and a significance level of 0.000. Long-term planning preferences also demonstrate a significant effect with a t-value of 4.253, a coefficient of 0.329, and a significance level of 0.000. The perceived benefits of education insurance emerge as the most dominant variable, with a standardized beta coefficient of 0.675, a t-value of 6.422, and a significance level of 0.000. Meanwhile, the social environment has a significant effect with a t-value of 2.965, a coefficient of 0.033, and a significance level of 0.000. Simultaneously, the F-test results show an F-value of 24.614, which is greater than the F-table value of 2.31, with a significance level of 0.000, indicating that all independent variables jointly have a significant effect on the demand for education insurance. These findings suggest that the demand for education insurance is influenced by a combination of economic factors, consumer behavior, perceived benefits, long-term planning orientation, and social environment. Therefore, improving financial literacy and conducting comprehensive dissemination of the benefits of education insurance are essential to enhance public demand for education insurance.

Keywords

Insurance Income Consumers

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How to Cite
Siregar, I. H., Jannah, N., & Ikhsan Harahap, M. (2026). Determinant Factors of Educational Insurance Demand among Parents in North Padang Lawas Regency. Jurisprudensi: Jurnal Ilmu Syariah, Perundang-Undangan Dan Ekonomi Islam, 18(1), 87-105. https://doi.org/10.32505/jurisprudensi.v18i1.13577

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